Auto Shopping Advice In Grand Rapids, Michigan

Borgman Mazda Awarded Gold Cup

February 22nd, 2013

Borgman Mazda is delighted to be among dealerships cited by Mazda North American Operations (MNAO) for winning the 2013 Mazda Gold Cup award. This is the highest honor a dealer can receive from Mazda for their dedication to new vehicle sales and customer satisfaction, and we thank our hard-working staff and customers for helping us achieve this designation!

Dealers qualify for Gold Cup certification by meeting rigorous Mazda sales loyalty goals, customer satisfaction requirements, maintaining a quality dealership image, and ensuring their sales and service staff adheres to Mazda training requirements on an on-going basis. Only dealerships that deliver the best sales experience and increase customer loyalty are given this prestigious award. Read the rest of this entry »


Mazda Crowned with KBB 5-Year Cost-to-Own Award

February 22nd, 2013

At Borgman Mazda, we hear a lot about awards, some of which are given out based on more solid criteria than others. This one, the Kelley Blue Book 5-Year Cost to Own awards, seems like one that new car shoppers should pay attention to.

The cost of a car goes far beyond what you pay for the actual metal, leather and rubber at the point of purchase. Fuel, insurance, maintenance and repair costs, and the cost of fees from the state and financing will all weigh on your wallet while you own the car. That’s not even taking into account the biggest cost: depreciation, or the amount of money you lose based on what your car is worth years from now versus the day you bought it.

KBB tracks these sorts of things, and they’ve compiled a list of winners for 2013 models. On the brand level, Mazda has earned the 5-Year Cost to Own award for having the lowest overall projected five-year totals. Read the rest of this entry »


Ford the Only Full-Line Automaker Named to Fast Company 2013 Ranking of World’s 50 Most Innovative Companies

February 20th, 2013

At Borgman Ford, we’re excited to announce that our manufacturer is being featured in Fast Company’s annual Most Innovative Companies issue. The magazine, which hit the stands today, honors leading businesses, including Apple, Amazon, Google and Target along with such rising newcomers as Square, Fab and Tumblr. Ford Motor Company is the only full-line automaker named to the 2013 list. Nike ranks No. 1 following the release of two major innovations, FuelBand and Flyknit technology.

Fast Company editors highlighted an array of recent efforts by Ford, including the opening of a Silicon Valley Lab in Palo Alto, Calif. in June 2012 where Ford engineers can collaborate with some of the best and brightest technology minds.

Among the innovative features already available in Ford vehicles, the award-winning SYNC® connectivity system enables drivers to stay connected with the latest mobile technology using voice commands so that hands can stay on the wheel and eyes on the road. The all-new 2013 Ford Fusion offers one of the industry’s most complete suites of advanced driver assist systems, including adaptive cruise control and the Lane Keeping System all in an affordable midsize family sedan. Ford researchers are also hard at work on future systems including a driver workload estimator to help drivers manage stressful situations on the road. Read the rest of this entry »


 

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