Auto Shopping Advice In Grand Rapids, Michigan

Ford the Only Full-Line Automaker Named to Fast Company 2013 Ranking of World’s 50 Most Innovative Companies

February 20th, 2013

At Borgman Ford, we’re excited to announce that our manufacturer is being featured in Fast Company’s annual Most Innovative Companies issue. The magazine, which hit the stands today, honors leading businesses, including Apple, Amazon, Google and Target along with such rising newcomers as Square, Fab and Tumblr. Ford Motor Company is the only full-line automaker named to the 2013 list. Nike ranks No. 1 following the release of two major innovations, FuelBand and Flyknit technology.

Fast Company editors highlighted an array of recent efforts by Ford, including the opening of a Silicon Valley Lab in Palo Alto, Calif. in June 2012 where Ford engineers can collaborate with some of the best and brightest technology minds.

Among the innovative features already available in Ford vehicles, the award-winning SYNC® connectivity system enables drivers to stay connected with the latest mobile technology using voice commands so that hands can stay on the wheel and eyes on the road. The all-new 2013 Ford Fusion offers one of the industry’s most complete suites of advanced driver assist systems, including adaptive cruise control and the Lane Keeping System all in an affordable midsize family sedan. Ford researchers are also hard at work on future systems including a driver workload estimator to help drivers manage stressful situations on the road. Read the rest of this entry »

2014 Mazda 6 Turning Heads at Auto Trader – Come See It at Borgman!

January 7th, 2013

Stop by Borgman Mazda this week to take a peek at the all-new 2014 Mazda6. We have one in stock, but the 2014s aren’t available for purchase until next week.

Our friends at have compiled a new list: The 15 Most Significant New Cars for 2013. On it, you’ll find our all-new, SKYACTIV 2014 Mazda6, and some very flattering praise:

“We think the new Mazda6 is one of the most intriguing models on this list.”

“Mazda’s midsizer is one of the few cars in this class that can put a genuine smile on a driver’s face.”

“The 2014 6 has been nipped and tucked to near-perfection … plus, you can select from two fuel-efficient “SkyActiv” 4-cylinder engines: a 2.5-liter gas or a torque-rich 2.2-liter turbodiesel.”

“Don’t overlook the new Mazda6; it just might be the most rewarding midsize sedan of them all.”

Be sure to stop by to check it out for yourself!

Want to Go to the North American International Auto Show? Sign Up to become a Citizen Journalist

January 7th, 2013

Want to know how Ford is making its vehicles greener? How about what future technology is currently in the works? Or what new Ford vehicles will be taking to the roads this year?

Well, now’s your chance to ask!

We’re sending some Ford Social citizen journalists to Ford HQ and behind the scenes at the 2013 North American International Auto Show (Jan. 19 – 26). They’ll be talking to experts and getting their hands on some of the latest technology. Think of them as your line of communication to the bigwigs at Ford—getting an insider point of view that they’ll soon be sharing with everyone at Ford Social. Including you.

Here’s the thing: We want you to choose the assignments! So if there’s anything you’ve been dying to know, something you have a passing interest in, and whatever falls in between—ask away. We’ll be assigning questions from the community to our citizen journalists to investigate while they’re in Detroit and Dearborn.

So maybe you want to know more about how Ford uses sustainable materials in its vehicles? Or about what goes on behind-the-scenes to develop the latest safety features?

Tell us what you want to know—big or small, car or truck, innovation or history. Just post your questions in the comments below! And if you’d like to be a Citizen Journalist too, signup here.

Win an F-150 – Enter Clash of the Cowboys

January 7th, 2013

Register now for your chance to attend the PBR Built Ford Tough World Finals in Las Vegas – and go home with a brand-new 2013 F-150 with EcoBoost.® This is truly a once-in-a-lifetime prize package:

  • One Grand Prize Winner

    New 2013 F-150 with EcoBoost

  • Three Finalists

    VIP trip for two to the PBR World Final in Las Vegas, NV Airfare, transportation and spending money. VIP Tickets to all PBR World Final performances


    NO PURCHASE NECESSARY. Sweepstakes ends 10/13/13. See Official Rules for details. ©2013 Ford Motor Company.

Secrets of the New Ford Fusion Race Car

June 20th, 2012

How does a Ford race car go from concept to competition? In the case of the Fusion, it’s very similar to how the production Fusion transforms from computer data to your garage – except that takes around four years, whereas getting the Fusion race-ready for the 2013 NASCAR Sprint Cup Series requires chopping that time in half.

For the first time in decades, Ford utilized its Design Center to build the stock car. Not a bad plan, since having the Design Center and Ford Racing working hand-in-hand resulted in Ford debuting its new model at the Charlotte Motor Speedway in January – before any other manufacturer!

Read the rest of this entry »

First Look at the 2013 Ford F-150

June 8th, 2012

What’s the first thing you notice that’s different about the 2013 Ford F-150 based on this photo of the XLT model? Sure thing, the new front-end styling makes an impression, as the 2013 F-150 lineup has bold new grilles and fresh designs! It sure has come a long way since the first Ford F-Series pickup – the F-1 – in 1948!

The F-150 also gains new 18- and 20-inch wheels by way of various trim packages. And new colors await you: Blue Jeans Metallic, Kodiak Brown Metallic and Ruby Red Clearcoat Metallic.

Read the rest of this entry »

Mazda Teams Up with Velocity

February 22nd, 2012

The best race in the world is hearsay unless people see it. Some of the best racing in the world is not the headline race, but the support races featuring the stars of tomorrow.

Mazda has supported more road racers over the past decade than any other automaker, and for 2012 is stepping up that support to include extended TV coverage on the new Velocity network.

Read the rest of this entry »

Come to Borgman’s Snow Show!

September 9th, 2011

Do you move snow? Then stay in the know! You’re invited to Borgman Ford’s first annual Plow & Snow removal show! Join us for Plows, Fords, and Food on September 29th from 11am – 2pm.

The top names in snow removal will be gathered in one place to showcase the latest innovations in plows, spreaders, and more. Vendors will be on hand to answer questions and demonstrate new products.

Special financing options available the day of the show! Enjoy a catered lunch and discuss the never-ending battle against mother nature.

Sign up for this event by calling either Scott or Johnathan – numbers listed below!

Scott Gibbons

Jonathan Williams

Mustang Lovers Unite at Borgman for Metro Cruise

August 24th, 2011

Join us Saturday for Treats, Beats and Red Tag Rollback pricing during the annual Metro Cruise. We’re delighted to host the West Michigan Mustang Club, with their bevvy of vintage beauts. DJ and tunes will be on tap by Marvin Mercury & The Galaxy.

We’ll have tables and seating available, but they fill up quickly, so you may wish to bring your own lawn chair for the best viewing of the day-long parade of automotive eye-candy!

Complementary hot dogs, brats, and refreshments will be available. The lot opens to the public at 10 a.m.

We hope you join us for this perennial favorite!


© 2024 - Borgman Ford Mazda Grand Rapids News